Assignment 1

As mentioned in the website, this ad has been funded by amnesty organization and vehicles a strong message to the public. The picture reminds the walking people that attrocities do happen in the rest of the world although they happen far away. The message does reach the people since it is located in a place where walker's traffic is dense and where all type of people from diverse status can meet. This is one of the intent of the ad, try to target the maximum people from all types. But let us now analyze the picture its self. The picture portrays a scene that may take place in either a metro station or a mall. In the center of the picture we can see a picture of violence taking place with a small message on top of the picture that says "It is not happening here". In front of the picture we can see a man holding with his hands three little kids (probably his) and whose attention is grasped by the picture. This suggests how attracting is the picture. This picture can be called a self speaking picture.